DIGITAL MARKETING · SEO · WEBSITES

Get found.
Make a mark.
Keep growing.

Hi, I’m Demi. I bring together market research, branding, SEO, and digital campaigns to help brands reach the right people—with website content and performance insights that support every step.

Explore my work Meet the marketer

Creative thinking. Hands-on execution. An analytical mindset.

A little creative.
A little analytical.
Demi Le
Search meets strategy
+69%Organic traffic · EveHR
THE PERSON BEHIND THE PIXELS
69%

Organic traffic growth
EveHR · over six months

50%

Increase in website visitors
Heyo · targeted campaign

5.0/5

Selected client ratings
Website, content & SEO · Upwork

01 / SELECTED WORK

Good ideas.
Measurable impact.

A selection of the websites, search strategies, and campaigns I’ve helped bring to life.

EveHR website preview from my original portfolioSEO & WEBSITE OPTIMIZATION

Organic growth, built from the ground up.

01

Keyword research, content optimization, and Wix website improvements for HR tech startup EveHR.

SEOWixContent strategy
Behind the work

The focus: Improve search visibility and make the website’s content and brand presentation more effective.

My contribution: Researched keywords and competitors using SEMrush and Ahrefs, performed SEO audits and optimization, and refreshed landing pages and brand assets with Wix and Canva.

The result: Organic traffic increased 69% in six months, reaching 900+.

View original portfolio evidence ↗
HEYO SMART TECHNOLOGYCAMPAIGN HIGHLIGHT
+50%

More website visitors.
More opportunities to connect.

Reported campaign outcome · illustrative graphic

Turning audience insights into action.

02

Market research, digital campaigns, and performance reporting for a smart home technology brand.

Google AnalyticsPaid mediaA/B testing
Behind the work

The focus: Reach relevant audiences and understand which marketing approaches improve traffic and engagement.

My contribution: Analyzed customer behavior and competitors, developed KPI reports, tested marketing approaches, and executed campaigns. Work also included Meta Business Suite, Microsoft Ads, keyword research, and SEO content.

The result: A targeted campaign increased website visitors by 50%.

Swipegarden website preview from my original portfolioAFFILIATE & E-COMMERCE SEO

Search intent. Useful content. Better visibility.

03

SEO work spanning four Amazon affiliate websites and an e-commerce site, including Swipegarden and Mycargears.

WordPressKeyword researchTechnical SEO
Behind the work

My contribution: Planned content, researched keywords, audited site structure, optimized on-page content, created schema markup, and coordinated outreach and SEO tasks.

Selected freelance results: Swipegarden reached approximately 1.5k US traffic and more than 20 top-five keywords; Mycargears reached 181 traffic and more than five top-five keywords, as recorded in my project history.

I also investigated ranking drops after Google Core Updates and supported Ezoic ad management.

View original portfolio evidence ↗

EXPLORE THE WEBSITES

Real brands. Hands-on marketing experience.

EveHR evehr.vn

SEO, website and landing-page updates, and content optimization during my 2023 marketing role.

Visit website ↗
SID Corp sidcorp.co

Keyword research, WordPress content structure, and SEO execution across affiliate and e-commerce projects during my 2021 role.

Visit company website ↗

Explore the companies behind my experience. Live websites may have evolved since my time on the team.

02 / WHAT I BRING

The creative.
The technical.
The connection.

Marketing works best when the strategy, the website, and the numbers tell the same story.

Market research & strategy

Researching markets, competitors, and customer needs to shape brand positioning, audience segmentation, and campaign plans. Conducting market analysis to support business and investment decisions.

Market research · Customer segmentation · Positioning

Branding & content

Developing brand identity, messaging, and content across websites and social channels. Creating logos, color palettes, company profiles, and engaging campaign assets.

Brand strategy · Canva · Content planning

SEO & paid search

Building organic search strategies through keyword research, audits, on-page and off-page optimization, internal links, schema, and outreach. Planning SEM campaigns and setting up Microsoft Ads.

SEMrush · Ahrefs · Microsoft Ads · SEO / SEM

Social & integrated campaigns

Planning social media content, managing Meta ads, and coordinating PR and event marketing. Collaborating on email marketing to connect audience insights with consistent communication across channels.

Meta Business Suite · Social media · Email · PR / Events

Websites & landing pages

Refreshing website layouts, landing pages, and on-page content in Wix and WordPress. Combining clear content and consistent branding with HTML/CSS knowledge to support website improvements.

Wix · WordPress · HTML / CSS · Canva

Marketing performance & insights

Analyzing website traffic, customer behavior, and campaign results. Using A/B testing, KPI reports, and dashboards to evaluate marketing approaches and recommend improvements to targeting and engagement.

Google Analytics · Excel · Tableau · Power BI
MY APPROACHUnderstand.Create.Measure.Improve.

A LITTLE MORE ANALYTICAL

Beyond the click.
Into the data.

My analytics training helps me ask better marketing questions. I use SQL, Python, Excel, Tableau, and Power BI to explore patterns and make findings easier to understand.

MYSQL · TABLEAU

Customer activity & segmentation

300,000+ records, five tables, and insights into gym customer behavior.

TABLEAU · POWER BI · DAX

Making complex data readable

Collaborative dashboards exploring 18,000+ collision records.

PYTHON · EXPLORATORY ANALYSIS · MACHINE LEARNING

More analytical projects

Property sales analysis and classification model experiments.

KIND WORDS FROM CLIENTS

★★★★★
“Amazing work, very talented. Thank you very much.”
Upwork client Blog content project · 5.0 rating
★★★★★
“Great work!
Thank you!”
Upwork client SEO management & virtual assistance · 5.0 rating

03 / THE PERSON BEHIND THE WORK

Hi, I’m Demi.
Curious by nature.

My interest in analytics started with marketing questions. What brings someone to a website? What makes content useful? And how can we tell what’s working?

I built my experience through SEO, digital campaigns, and freelance website projects. Now I’m combining that practical background with further studies in data analytics to bring more clarity to those questions.

I enjoy the mix: research and creativity, content and code, ideas and evidence.

More about me on LinkedIn ↗

Business Management with Marketing
University of the West of England · Bachelor’s, 2023

Data Analytics studies
Douglas College · Expected September 2026

Former Vice President, Flagship Startup Club · Project leadership: Top 100 STK TECHFEST 2021 & Top 60 Marketing Arena 2022

EXPERIENCE, IN BRIEF

SEP 2025 — PRESENT

Pearson Professional Center

Data Administrator

Excel automation, accurate operational records, and repeatable reporting workflows.

SEP 2023 — MAY 2024

Heyo Smart Technology

Marketing & campaign analytics

Audience research, branding, campaign execution, SEO/SEM, and performance reporting.

JUN 2023 — NOV 2023

EveHR

SEO & digital marketing

Organic growth, website and landing-page updates, content, and brand communication.

MAY 2022 — MAY 2024

Freelance SEO

Affiliate & e-commerce projects

Search strategy, website content, optimization, and SEO coordination.

FEB — SEP 2021

SID Corp

SEO Specialist

Keyword research, WordPress structure, content optimization, and outreach.

HAVE AN OPPORTUNITY IN MIND?

Let’s make
what’s next.

I’m interested in SEO, digital marketing, and website marketing roles. I’d love to hear about your team.

Let’s talk